The future of plastic packaging: personalization, functionality and circularity

Packaging is no longer just an outer shell

It’s a defining element of the brand experience. Especially in markets like food, personal care and retail, packaging shapes the first impression. Personalization is the game-changer: no more generic bags or films, but bespoke solutions tailored to your product and brand identity. At AVI Volendam, we believe the best packaging solutions start with a conversation. Our clients don’t want off-the-shelf solutions; they want the expertise of a specialist who thinks with them. Together we analyze the product, the process and the positioning, and design packaging that does more than wrap.

Functionality Is the Quiet Powerhouse of Smart Packaging.

Packaging must work flawlessly – in transit, on the shelf and at the consumer’s hands. That’s why at AVI we look beyond materials alone. We assess the entire packaging process: from product characteristics to processing machinery. By collaborating early, we prevent downtime, failure costs and unnecessary line stoppages. This way, we ensure our packaging fits not only the product but also your production process.

Take Our Shrink Film as an Example: It bundles products tightly and securely during storage and transport, using minimal material. Or our FFS films, engineered for speed and continuity in automated packaging lines without compromising protection or appearance.

Circularity Is Undoubtedly the Future of Packaging.

The question isn’t if companies will switch to recyclable solutions, but how quickly and intelligently they can do it. At AVI, we work with mono-materials wherever possible and proactively advise clients on material compositions that simplify recycling. Plastic doesn’t have to be disposable. With the right polymer choice, thoughtful design and partners that enable recycling, packaging becomes a circular resource stream rather than waste.

AVI’s Vision

We Don’t Believe in Standalone Products. We think in systems, processes and impact. We consider the environments in which packaging is used, the machines that process it and its role across the entire value chain. This allows us to deliver solutions that are not only technically sound but also commercially savvy. Whether it’s a large-scale project or a smaller batch, we think along, act fast and deliver customized packaging that works.

Ready to Elevate Your Packaging into a Strategic Growth Driver? Let’s Talk!